Fox announced deal to buy her Roku, in a transaction that assesses the streaming company around 22 billion dollars, marking one of the largest concentration movements in the digital media and connected television industry.
Roku is among the companies leading the transition of television entertainment to its time streaming, bringing platforms such as Netflix and YouTube to televisions via special devices and smart televisions.
At the heart of the advertising market in streaming
Roku's business model is based mainly on advertising revenue and subscriptions from streaming applications operating on its platform.
Advertising is the company's most important source of revenue. During the first quarter, advertising revenue amounted to $613 million, recording an increase of 27% compared to the corresponding period of the previous year.
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