Instagram featured on May 13, Instants, a new function that changes the way users share everyday moments with friends. These are photos spontaneous, without filters and processing, which are sent through direct messages and disappear once viewed.
The new possibility, reminiscent of its logic ephemeral communication established other platforms, it is already available worldwide through Instagram, while in selected countries it also releases autonomous Instants application for even faster access to camera and instant content sharing.
How Instants works
The function is located at the bottom right of Instagram's direct messages. From there, the user can immediately open the camera, take a picture and send it to friends. Instants can be notified to either so-called "close friends", or mutual followers, i.e. users who follow each other.
Say hi to Instants 👋 A new way to share in-the-moment pics with friends. Tap the mini pile of photos at the bottom right corner of your DMs to try it yourself 👀
Rolling out today. pic.twitter. com/zbhsOA9O9m— Instagram (@instagram) May 13, 2026
The photos appear as a small "stock" of images in the inbox of friends and disappear as soon as they are shown, while after 24 hours no longer available.
Without filters and processing
Unlike Stories, Instants do not have filters or image processing tools. The philosophy behind Meta's new venture is to strengthen authentic and direct communication, encouraging users to share daily moments without the pressure of "perfect" content.
Users can only add one short caption before sending the photo while their followers will see the instant can react or respond directly through personal messages.
Although Instants disappear for recipients, they have been stored in a private file for up to a year. The user can later create a recap with older installers and publish it in Stories for all his followers.
There is also the possibility "Undo", so that a photograph will be withdrawn quickly before friends see it.
Meta now expects with particular interest the user's response to the new feature, betting on spontaneous moment notification and turning towards more private forms of interaction through Instagram.